Description
Many people will be familiar with the name of Fila. The iconic Italian textile and sportswear brand was founded in 1911 by Ettore and Giansevero Fila in Coggiola, north-west of Milan. The firm has been a leading manufacturer of trend-setting clothing is sport since the 1920s, especially on the tennis court, with key sponsorship of players like Bjorn Borg through to Hailey Bieber.
Fila has always challenged the norm, being one of the first to bring strategically-placed colour to the white-washed world of tennis. Stepping into eyewear at the beginning of the 21st century, Fila has maintained that vibrant ethos with an array of fashionable eyewear, employing bright, vivid hues in subtle and understated ways, but with sufficient flair to stand out from the crowd.
While sporting greats have brought Fila branding to the world stage, courageously challenging limits and defying expectations, Fila Eyewear perpetuates the statement, blending classic aesthetics and style with innovation, effectiveness and comfort. If you’re after a casual look with a hint of individuality, then a set of Fila frames could be the look for you.
